The Benefits of a Retainer Agreement For Graphic Design Services

What is a Retainer Agreement?

A retainer agreement is an agreement between a designer and a client where the designer agrees to provide ongoing services for a set fee. This fee is typically paid on a monthly basis, and the services provided can vary depending on the client's needs. Custom packages and reduced rates may also be available.

Benefits of a Retainer Agreement

1. Priority Access

When a client enters into a retainer agreement with a graphic designer, they typically receive priority access to the designer's time and services. This means that the designer will prioritize the client's work and be available to meet their needs more quickly than other clients. If your agreement includes a certain number of hours or deliverables, you can feel assured knowing that the designer will prioritize those designs needs.

2. Consistent Quality

Because the client is working with the same designer on an ongoing basis, they can expect a consistent level of quality in their design work. The designer will be familiar with the client's brand and design preferences, which can lead to more cohesive and effective designs over time.

3. Cost Savings

Retainer agreements often involve a discounted rate compared to hourly or project-based billing. This can result in cost savings for the client, particularly if they require a high volume of design work.

4. Simplified Budgeting & Payment

With a retainer agreement, the client knows exactly how much they will be spending on graphic design services each month. This can simplify budgeting and help the client avoid unexpected expenses. A retainer agreement can reduce the overall paperwork necessary for a design project, requiring fewer contracts and proposals. Invoicing happens on a consistent basis and can be anticipated for easier budgeting.

5. Flexibility

Retainer agreements can be structured to meet the client's specific needs. For example, the client may need more design work in some months than others, and a retainer agreement can be adjusted accordingly. The designer can create custom packages for the client depending on the type and frequency of design needs.

6. Stronger Relationships

Working with a designer on an ongoing basis can help build a stronger relationship between the client and designer. This can lead to better communication, a deeper understanding of the client's needs, and more effective design work over time.

My Retainer Packages

At Humm House Art + Design, I offer a variety of retainer agreement options, from hourly packages to custom packages based on your needs.

Retainer Hourly Discounted Pricing

I offer discounted rates for hourly retainer agreements, making it a great choice for clients who have regular design needs every month.

​Hours Per Month	Rates
5	Regular Rate
10	10% Reduced Rate
15	15% Reduced Rate
20+	20% Reduced Rate

Monthly Packages

We can customize your retainer agreement package depending on your specific, regularly-occurring design needs. From website maintenance to social media content, we can come up with the perfect design package for you. Here are some examples of design packages and their design deliverables.

- Website Maintenance

- Maintain the functioning of the website

- Fix any bugs on the website

- Update any website content

- Add additional graphics, products, etc.

- Digital Marketing Content Package

- Social images, optimized for various social platforms

- Web banners and graphics

- Digital assets for website and newsletters

- PrintMarketing Content Package

- Flyers

- Business Cards

- Brochures

- Swag Designs

- Packaging Designs

- Illustrations

- Custom Illustrations

- Infographics

- Icon Sets

Conclusion

With a retainer agreement, you can enjoy priority access to a skilled graphic designer who can handle all of your design needs, from creating marketing materials to designing website updates. You'll benefit from consistent quality and a deeper understanding of your brand and design preferences, resulting in more effective and cohesive design work over time.

And the best part? A retainer agreement can offer significant cost savings compared to hourly or project-based billing. You'll know exactly how much you'll be spending on graphic design services each month, making budgeting a breeze.

A retainer agreement offers priority access to a skilled graphic designer for ongoing design needs, consistent quality, cost savings, flexibility, and a stronger client-designer relationship.

If you think a retainer agreement would help your business, contact me to inquire about pricing. Let's get started!

Contact Me!